OUR STORY
ROOTE is skin-first dog care, made in Amsterdam.
The observation was simple. Dogs live like us in our homes, our sofas and our cities. The products meant to keep them clean are making it worse. Stripping the skin. Masking the result. Built for the shelf, not for what's under the coat.
ROOTE was founded by Manouk de Vries, who spent a decade formulating in professional beauty and built Supercilium into a brand sold in more than 75 countries.
"In beauty I learned the same thing every time. The problem is never what you can see."
So we started underneath. Formulas built around the skin. Where odor, oil and buildup actually begin.
WHAT we stand for
CLAIMS WE CAN PROVE
If we can't back it up, we don't say it.
NO SURFACE SOLUTIONS
Fragrance covers. We don't.
HERE FOR REAL LIFE
They live with us. They get dirty like us.
