Privacy policy
PRIVACY POLICY
Last updated: 18 September 2026
Who is responsible for your data
R'Avenue Beauty B.V., trading as ROOTE
Distelvoorstraat 27
1031 XB Amsterdam
The Netherlands
KvK: 87769972
hello@itsroote.com
We are the controller of the personal data described below.
What we collect, and why
When you order. Name, email address, delivery address, phone number, payment details, order history. Purpose: to process and deliver your order, handle returns, and answer your questions. Legal basis: performance of a contract.
When you join our list. Email address, and the date you signed up. Purpose: to send you updates about products and launches. Legal basis: your consent. You can withdraw it at any time using the unsubscribe link in every email.
When you contact us. Name, email address, phone number if you give it, and what you wrote. Purpose: to answer you. Legal basis: our legitimate interest in responding to enquiries.
When you visit the site. IP address, browser, device, pages viewed, referring site. Purpose: to keep the site working and to understand how it is used. Legal basis: our legitimate interest for essential data; your consent for analytics and marketing cookies.
When you take part in the Amsterdam sampling campaign. Your name, your dog's name, a photograph, and your email address or phone number if you give it. Purpose: to send you the photograph, to follow up on how the product worked, and — only if you agree separately — to publish the photograph on our website and social channels. Legal basis: your consent.
Who we share it with
We use these processors, who handle data on our behalf:
Shopify — webshop and hosting
Shopify Payments — payments
Klaviyo — email
PostNL, DHL — shipping
We do not sell your data. We share it with others only where the law requires it.
Some of these providers are based outside the European Economic Area. Where that is the case, transfers are covered by the European Commission's standard contractual clauses.
How long we keep it
Order data: seven years, because Dutch tax law requires it. Email list: until you unsubscribe. Contact messages: two years. Campaign photographs and follow-up: until you withdraw consent.
Your rights
You can ask us to show you what data we hold, correct it, delete it, restrict what we do with it, or send it to you in a portable form. You can object to processing based on legitimate interest, and withdraw consent at any time.
Write to hello@itsroote.com. We respond within one month.
If you are not satisfied, you can complain to the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens: autoriteitpersoonsgegevens.nl
Security
We take appropriate technical and organisational measures to protect your data. No system is perfect; if a breach occurs that is likely to put your rights at risk, we will tell you.
Changes
We may update this policy. The date at the top tells you when it last changed.
PRIVACY POLICY
Last updated: 18 September 2026
Who is responsible for your data
R'Avenue Beauty B.V., trading as ROOTE
Distelvoorstraat 27
1031 XB Amsterdam
The Netherlands
KvK: 87769972
hello@itsroote.com
We are the controller of the personal data described below.
What we collect, and why
When you order. Name, email address, delivery address, phone number, payment details, order history. Purpose: to process and deliver your order, handle returns, and answer your questions. Legal basis: performance of a contract.
When you join our list. Email address, and the date you signed up. Purpose: to send you updates about products and launches. Legal basis: your consent. You can withdraw it at any time using the unsubscribe link in every email.
When you contact us. Name, email address, phone number if you give it, and what you wrote. Purpose: to answer you. Legal basis: our legitimate interest in responding to enquiries.
When you visit the site. IP address, browser, device, pages viewed, referring site. Purpose: to keep the site working and to understand how it is used. Legal basis: our legitimate interest for essential data; your consent for analytics and marketing cookies.
When you take part in the Amsterdam sampling campaign. Your name, your dog's name, a photograph, and your email address or phone number if you give it. Purpose: to send you the photograph, to follow up on how the product worked, and — only if you agree separately — to publish the photograph on our website and social channels. Legal basis: your consent.
Who we share it with
We use these processors, who handle data on our behalf:
Shopify — webshop and hosting
Shopify Payments — payments
Klaviyo — email
PostNL, DHL — shipping
We do not sell your data. We share it with others only where the law requires it.
Some of these providers are based outside the European Economic Area. Where that is the case, transfers are covered by the European Commission's standard contractual clauses.
How long we keep it
Order data: seven years, because Dutch tax law requires it. Email list: until you unsubscribe. Contact messages: two years. Campaign photographs and follow-up: until you withdraw consent.
Your rights
You can ask us to show you what data we hold, correct it, delete it, restrict what we do with it, or send it to you in a portable form. You can object to processing based on legitimate interest, and withdraw consent at any time.
Write to hello@itsroote.com. We respond within one month.
If you are not satisfied, you can complain to the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens: autoriteitpersoonsgegevens.nl
Security
We take appropriate technical and organisational measures to protect your data. No system is perfect; if a breach occurs that is likely to put your rights at risk, we will tell you.
Changes
We may update this policy. The date at the top tells you when it last changed.
COOKIE POLICY
Last updated: 18 September 2026
What cookies are
Small files a website places on your device. Some are needed for the site to work. Others tell us how the site is used, or help us show relevant advertising.
Which cookies we use
Necessary — always on. These make the site work: your shopping cart, your session, your cookie choice, and security. The site cannot function without them, so we do not ask permission for these. Placed by: Shopify.
Analytics — only with your permission. These tell us which pages are visited and how people move through the site, so we can improve it. Placed by: Shopify Analytics and Google Analytics. Retention: up to 24 months.
Marketing — only with your permission. These allow us to show you relevant advertising on other platforms and to measure whether it worked. Placed by: Meta Pixel. Retention: up to 13 months.
Your choice
The first time you visit, you choose which cookies you accept. You can change that choice at any time through the cookie settings link in the footer.
If you refuse analytics and marketing cookies, the site still works. You will simply see less relevant advertising elsewhere.
You can also delete cookies through your browser settings. Note that this includes the cookie that stores your choice, so you will be asked again.
Third parties
Some cookies are placed by other companies. What they do with the data is covered by their own privacy policies:
Shopify: shopify.com/legal/privacy
Google: policies.google.com/privacy
Meta: facebook.com/privacy/policy
Questions
hello@itsroote.com
R'Avenue Beauty B.V., Distelvoorstraat 27, 1031 XB Amsterdam, the Netherlands.